‘Perpetually crying’ make-up is the brand new big beauty trend, characterised by glistening eyes, red cheeks and puffy lips – but where did it come from?
The web’s latest beauty obsession is weeping. And why not? The whole lot is a bit shit. Why not romanticise it and find something creative within the sorrow? Presumably, for this reason “Crying make-up tutorials” have been taking off on social media: on TikTok, the term has 130 million views and counting, and Google searches have sky-rocketed within the last month. The concept is easy: to make it appear to be you’ve just been crying by giving yourself smudged eye make-up, puffy lips, a red nose and...
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