Cultivating Tag

TikTok parent company ByteDance appears to hope lightning can strike twice within the U.S. market with its Lemon8 app. Introduced in Japan in 2020, Lemon8 launched within the U.S. this past February — around the identical time legislative efforts to limit TikTok ramped up — and inside one month, it briefly ranked among the many top 10 most downloaded apps on the U.S. App Store. On the app, users can post and examine beauty, fashion and lifestyle content — namely in the shape of static photos, though video-sharing is an option as well — and, like TikTok, the app’s central feature is its “For You” page, which features content tailored to a user’s interests. Beauty and wellness are amongst Lemon8’s...