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Cultural Tag

6 Apr

The Outside View: Cultural Hybridity and the Way forward

Rapper Pharrell Williams’ arrival as creative director of Louis Vuitton men’s completes the transformation of luxury fashion right into a cultural industry for some. Others see it as a victory of celebrity marketing over creativity. In fact, it's a mixing of the 2, a tacit acknowledgment that it's hybridity driving luxury and fashion forward.  Hybridity is the unexpected clash between dissonant worlds, cultures and imaginations in addition to the reconciliation of tradition and innovation. And that's what allows the industry to stay resolutely creative, alive and anchored in today’s changing and culturally mosaic world. Global brands haven't any alternative but adapt to our less and fewer Western-centric world. Demographically, Chinese and Indian people already represent 40 percent of the world population, white people will...
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26 Dec

I Need Two Pair: Nelly Is Crediting His Cultural

Nelly rapped “I would like two pair” in his 2002 hit Air Force Ones, which declared his love for the classic Nike shoe. Now nearly 20 years later it’s being reported that he believes his song is the rationale for significant uptick in popularity and price of the classic piece of footwear. “Everybody that got Nike shoe deals should be thanking us straight away,” he said in an interview with Complex’s Sneaker Shopping series. “We opened Nike’s eyes to numerous that. At the moment, they weren’t doing it. They were principally on some ‘they’re gon’ win regardless.’” For a long time, the Air Force One was the signature shoe for the rapper, and even snagged the brand as a reputation sponsor for his Nellyville...
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13 Sep

Brews & Beats: This Music Lover Launched A Hip-Hop

Idiris Mohamed, Idreezus Studios You’d be hard-pressed to search out a link between tea drinking and hip-hop. But for Shanae Jones, the connection is obvious. It’s all about community. Because the first-born US American to British-Jamaican parents, tea was one other member of her family, Jones shared. “A few of our most significant moments happened over tea,” she said. “I didn’t even realize that individuals weren’t accustomed to waking up or going to bed with a cup of tea on this country until I used to be much older.” Although the drink was a staple in her household by the use of her parents’ British roots, Jones said she found her connection to American culture through music. “Hip hop taught...
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