Culture – Page 6 – Beautifaire

4 May

How ‘gym bro’ culture is harming young men

Lately, we’ve undoubtedly made great strides in broadening the scope of contemporary masculinity. From rappers like Central Cee showing their softer side in fluffy Jacquemus campaigns to Lil Nas X putting unapologetic Black male queerness on the centre of his performances, we’ve moved on from terms like “metrosexual” being attributed to straight men willing to exfoliate and iron their clothes. For higher or for worse, the more ‘traditional’ ways of performing masculinity are less accessible as we languish in late capitalism. The “protector, procreator, provider” roles that patriarchy indoctrinates boys with from birth are in jeopardy; austerity and a cost-of-living crisis have rendered ‘the breadwinner and homemaker’ dynamic unattainable for many heterosexual couples, which consequently makes having kids less attractive for...

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4 May

Condé Nast Casts Itself as Arbiter of Culture at

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Fashion, Featured

Condé Nast Casts Itself as Arbiter of Culture at

Condé Nast executives spent an hour and 10 minutes selling media buyers on their access to and position at the head of culture at its NewFront presentation in Manhattan on Thursday. Actually, a succession of executives — including chief financial officer Pam Drucker Mann; global chief content officer Anna Wintour; Vogue European editorial director Edward Enninful, and Vanity Fair editor in chief Radhika Jones — said the word “culture” so persistently, if the audience was playing a drinking game, they might have been falling off of their chairs 20 minutes into the show. “We don’t just make content, we make culture,” said Mann, as she boasted of 300 latest social originals and pilots across greater than 55 brand channels in 11 countries. The...

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24 Apr

Redefining Gen Z Wellbeing Culture

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Beauty, Featured

retail-meets-mindful media platform redefine how Gen Z accesses, understands and imbibes wellbeing. ITV / Woo One 12 months ago, British broadcaster ITV dug deeper into the ultra-lucrative and swiftly diversifying business of wellbeing with online platform, Woo. Merging retail with a multimedia magazine style format, it follows the 2021 launch of ‘mindful media’ concept Unwind with ITV (ultra-soothing programming for the 4-5am graveyard slot) but is devoted to the especially polycrisis-beleaguered Gen Z and covers categories including travel, sex, and ‘space’ (anything from running routes to private refuge) in its redefining of how young people access, understand and imbibe their wellbeing. Via a team of 40, that experimental approach to wraparound wellness through an interesting, forward-thinking and sometimes WTF bonkers pop...

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17 Apr

How culture has modified since Christina Aguilera’s 2002 hit

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Beauty, Featured

How culture has modified since Christina Aguilera’s 2002 hit

To mark its twentieth anniversary, the singer has updated her ‘Beautiful’ music video – here, we speak to the director to learn the way much, and the way little, beauty expectations have shifted Christina Aguilera’s “Beautiful” is an iconic music video. Released in 2002, the song was the second single from her image-shifting album Stripped, a raw soulful ballad which followed the attention-grabbing first single “Dirty”. With lyrics centred around insecurity, self-esteem and inner beauty, the video shone a highlight on the people affected by society’s strict beauty standards, and people outside of and rejected by the mainstream. Touching on themes from eating disorders and body image to sexuality, the video won a GLAAD Media...

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