Culture – Page 7 – Beautifaire

4 May

Condé Nast Casts Itself as Arbiter of Culture at

Condé Nast executives spent an hour and 10 minutes selling media buyers on their access to and position at the head of culture at its NewFront presentation in Manhattan on Thursday. Actually, a succession of executives — including chief financial officer Pam Drucker Mann; global chief content officer Anna Wintour; Vogue European editorial director Edward Enninful, and Vanity Fair editor in chief Radhika Jones — said the word “culture” so persistently, if the audience was playing a drinking game, they might have been falling off of their chairs 20 minutes into the show. “We don’t just make content, we make culture,” said Mann, as she boasted of 300 latest social originals and pilots across greater than 55 brand channels in 11 countries. The...

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24 Apr

Redefining Gen Z Wellbeing Culture

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Beauty, Featured

retail-meets-mindful media platform redefine how Gen Z accesses, understands and imbibes wellbeing. ITV / Woo One 12 months ago, British broadcaster ITV dug deeper into the ultra-lucrative and swiftly diversifying business of wellbeing with online platform, Woo. Merging retail with a multimedia magazine style format, it follows the 2021 launch of ‘mindful media’ concept Unwind with ITV (ultra-soothing programming for the 4-5am graveyard slot) but is devoted to the especially polycrisis-beleaguered Gen Z and covers categories including travel, sex, and ‘space’ (anything from running routes to private refuge) in its redefining of how young people access, understand and imbibe their wellbeing. Via a team of 40, that experimental approach to wraparound wellness through an interesting, forward-thinking and sometimes WTF bonkers pop...

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17 Apr

How culture has modified since Christina Aguilera’s 2002 hit

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Beauty, Featured

How culture has modified since Christina Aguilera’s 2002 hit

To mark its twentieth anniversary, the singer has updated her ‘Beautiful’ music video – here, we speak to the director to learn the way much, and the way little, beauty expectations have shifted Christina Aguilera’s “Beautiful” is an iconic music video. Released in 2002, the song was the second single from her image-shifting album Stripped, a raw soulful ballad which followed the attention-grabbing first single “Dirty”. With lyrics centred around insecurity, self-esteem and inner beauty, the video shone a highlight on the people affected by society’s strict beauty standards, and people outside of and rejected by the mainstream. Touching on themes from eating disorders and body image to sexuality, the video won a GLAAD Media...

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17 Apr

Prada Explored Shanghai’s City Culture With Rong Zhai Weekend Market

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Fashion, Featured

Prada Explored Shanghai’s City Culture With Rong Zhai Weekend Market

SHANGHAI — Prada Rong Zhai, the Italian luxury fashion brand’s restored mansion in downtown Shanghai, hosted a Weekend Market in its courtyard garden this past weekend, running concurrently with the exhibition “Human Brains: Preserving the Brain – Forum on Neurodegenerative Diseases.” Billed as “the brand’s latest attempt at exploring city culture by merging the types of the market with creativity,” local vendors that represent “high quality and sustainable lifestyles” were chosen by Prada’s Rong Zhai team to take part in the two-day bazaar. Market-goers, who included nearly 3,000 guests from the local creative industries, shopped on the event with Prada tokens that were marked at 25 renminbi, or $3.60, each. An influencer posing in front of a Prada Rong Zhai flower stand. Local produce...

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