Even with the natural hair movement that has swept the web and curly-haired communities lately, type 4 hair — which comprises the densest and tightest curl patterns of all hair types — still hasn’t had its time within the highlight.
Along with her inaugural “The Texture Gap” report, Carra founder Winnie Awa goals to vary that.
“It’s not as area of interest a market as people think — there are billions of individuals with this hair texture,” said the Net-a-porter and Ernst & Young alum, who founded beauty-tech platform Carra in 2021 to supply personalized advice for those with tight-textured hair.
Fueled by nearly 10 million textured-hair-specific data points from across the web, the report identifies key needs and pain points...
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