Stephen Curry and Under Armour are deepening their relationship.
Ten years after the NBA star and the sports brand teamed, Curry has stepped as much as grow to be president of the Curry Brand and can work to grow that as well the larger Under Armour business.
Although much of the product over the past decade has been centered around sneakers, the Curry Brand offers footwear and apparel within the basketball, training and golf categories. The following phase of the partnership will concentrate on recent and existing categories across a wide range of sports, from basketball and golf to womenswear, youth and sportstyle product.
The 35-year-old Golden State Warriors point guard may even serve in an advisory role for the corporate that may...
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