Because the number-one beauty destination within the U.S., Amazon was a recurring topic at WWD’s Beauty CEO Summit this yr. There was a surge inside the beauty industry to affix the platform over the past few years with recent wins including Clinique, Lancôme, Shiseido, IT Cosmetics, The Outset by Scarlett Johansson, Youth to the People, Loved01 by John Legend, Keys Soulcare, Dyson, BareMinerals and Urban Decay.
As more brands enter the space, many consumers use Amazon as their beauty go-to. In 2023, within the U.S., Amazon sold a billion-plus beauty products to greater than 100 million beauty customers. There are greater than 100,000 brands available within the Amazon Beauty store.
“Amazon Beauty is all about driving the category and the industry overall,”...
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