How Do the Top 3% of Customers Shop? Mytheresa

9 Jul

LONDON — Mytheresa is tapping into top clients’ cultural sensibilities, and wallets, with a by-invitation trip to Rome later this week that’s set to incorporate a non-public tour of the brand new Spazio Musja museum and the Valentino archive. The trip is a component of a broader collaboration with Valentino that may see the retailer release seven exclusive, all-pink summer looks designed by Pier Paolo Piccioli exclusively for Mytheresa. The designs, which include a zingy rose print and feathery trims, land on the Mytheresa site on Wednesday. There are lightweight maxidresses, a minidress adorned with feathers and a jaunty pair of drawstring shorts. The editorial shoot was directed by Mytheresa chief creative officer Julian Paul with photographs by Jana Gerberding. A couple of days...

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20 Jun

EXCLUSIVE: Vestiaire Collective’s Customers Move to Higher Brands After

by Beauty Tips

Fashion, Featured

PARIS – Vestiaire Collective’s move to take fast fashion out of its brand mix has resulted in a lift within the positive environmental impact from its resale model, in line with its latest impact report. Last November the corporate moved to ban fast fashion brands, including Asos, Shein, Burton, Fashion Nova, Pretty Little Thing, Missguided, Topman, Topshop and Tezenis, amongst others. According the the impact report, 80 percent of respondents said that they're investing in higher-quality pieces because of this and 58 percent said they're buying fewer fast fashion items as an upscaling knock-on effect of buying higher items. “It’s a positive sign to say, ‘You realize what, you possibly can live without fast fashion, and move on to raised made and more...

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16 Jun

SHEIN Is Meeting Customers’ Demands Through Reimagining the Supply Chain

by Beauty Tips

Fashion, Featured

After the pandemic and through the current economic uncertainty, retailers are looking to speculate heavily in relationships with their supply chains to create a greater future. SHEIN, the worldwide fashion and lifestyle e-commerce company, is leading the charge for a more reconceptualized approach for his or her business that stretches from design conception to the finished product. Throughout the “Agile Supply Chains: The Way forward for the Fashion Industry” webinar, executive vice chairman at SHEIN, Donald Tang, spoke on a panel with Divya Demato, the founding father of GoodOps, and Veronique Yang, managing director and senior partner at Boston Consulting Group. To set the stage for the session, the panelists cited a recent study from Boston Consulting Group, titled, “Agility Is Fashion’s...

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