Over the past 45 years, Shiseido has won more top awards from the International Federation of Societies of Cosmetic Chemists — 29 finally count — than another company.
But it surely’s not content to rest on its laurels.
After opening a $400 million Global Innovation Center in Yokohama, Japan, in 2019, the corporate has reinvigorated its approach to R&D with a consumer-centric, multipronged strategy with actionable insights at its core.
Called S/Park, the power has 17 floors and over 600,000 square feet of space. It’s a physical manifestation of Shiseido’s recent approach, with the primary two floors given over to public space. Here, consumers can drop by the café for a bite to eat, learn more concerning the company’s history via interactive exhibits...
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