Dancefocused Tag

Nike is driving a stake in the bottom in Paris this week, a yr prematurely of the Summer Olympics. For the primary time, the sports brand will host a performance-based extravaganza on Wednesday in the midst of the ladies’s couture calendar. The immersive event, which is being choreographed by Emmy Award-winning Parris Goebel, a Recent Zealand dancer and founding father of Palace Dance Studio, is titled “Goddess Woke up” — a nod to the mythical Greek character after which the corporate was named — and can focus on a dance performance. “That is something we’ve never done before,” said Liz Weldon, Nike’s vice chairman of world women’s brand management. “Paris is a vital key city for us with the Olympics being there...