Before she became a beauty mogul, Estée Lauder had dreams of constructing it big in Hollywood.
Now her great-granddaughter, Danielle Lauder, is following in her footsteps — in each industries.
An aspiring actress, the 25-year-old can also be the primary member of the fourth generation of the Lauder family to take an energetic role within the family firm. Come January, the Estée Lauder brand will launch a seven-item collection created by Danielle called Act IV, a reference to her twin passions of beauty and cinema.
The goal isn't simply to welcome a latest generation to the family firm, but additionally to appeal to younger Millennial and Gen Z consumers with an on-trend collection created by someone their very own age.
Danielle’s latest collection, Act...
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