Influencers and Asian celebrities helped fuel a 24.2 percent rise within the media impact of the 4 international fashion weeks showcasing fall 2023 collections, versus the autumn 2022 season.
In response to Launchmetrics tallies of Recent York, London, Milan and Paris fashion weeks, influencers accounted for $140 million of the whole $731 million in MIV. The info was released Tuesday.
RELATED: Dior and Lancôme Garner Most Media Impact Value in Second Half of 2022
Launchmetrics’ proprietary media impact value figure, or MIV, tallies the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums.
Dior got here out on top of the largest fashion week of all, Paris, winning $42 million in MIV, and outpacing...
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