Davidoff Cool Water isn’t changing homes anytime soon.
Coty Inc. has renewed its license with Davidoff, extending the businesses’ long-running partnership, which began within the ‘80s, beyond 20 years.
The renewal paves the method to update the brand’s leading fragrance, Davidoff Cool Water, in addition to the creation of latest innovations, in response to Coty, including a premiumized offering.
Sue Y. Nabi, Coty’s CEO, said: “It's a relationship which began within the Nineteen Eighties and has produced a number of the industry’s most iconic scents — from Zino Davidoff to Davidoff Cool Water. The numerous extension of our agreement represents a deepening of our partnership and lays the inspiration for innovation to drive the subsequent phase of growth, built on trust and shared...
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