Deal – Page 4 – Beautifaire

12 May

Wrangler Signs Multiyear Deal With Academy of Country Music

Wrangler has signed a multiyear sponsorship take care of the Academy of Country Music and its Academy of Country Music Awards. Under the terms of the deal, the Western wear brand will work to advertise rising country artists by presenting a short-form video series to focus on the subsequent generation of singers and their journeys, including the Recent Male and Recent Female Artist of the Yr nominees at this 12 months’s awards being held Thursday. Those artists include Zach Bryan, Jackson Dean, Ernest, Dylan Scott, Nate Smith, Bailey Zimmerman, Priscilla Block, Megan Moronoey, Caitlin Smith, Morgan Wade and Hailey Whitters. “For greater than 75 years, Wrangler jeans have been synonymous with the country music industry,” said Allen Montgomery, vp of Western and workwear...

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5 May

Puma Reveals Exclusive Deal With Formula 1

by Beauty Tips

Fashion, Featured

Puma Reveals Exclusive Deal With Formula 1

MIAMI — Inside five minutes of touching down in Miami all anyone desired to speak about was the Miami Grand Prix this weekend. Uber drivers, on the corner store and folks on the road, the excitement around Formula 1 coming back to Miami for the second yr in a row was palpable. Now Puma — already well-known in F1 circles as a partner of Mercedes, Ferrari and Alfa Romeo — is further cementing its place in the worldwide sport by unveiling an exclusive take care of F1 for the 2024 season and beyond. “For us, it’s a improbable opportunity,” chief executive officer of Puma Arne Freudt told a trackside crowd of onlookers on the F1 Garage at Rock Stadium that included Sergio...

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24 Apr

Vince Cuts Deal With Authentic Brands Group

by Beauty Tips

Fashion, Featured

Vince Cuts Deal With Authentic Brands Group

Count Vince as the most recent fashion brand to return into the orbit of Authentic Brands Group. In what was dubbed “a transformative strategic partnership,” Vince Holding Group plans to transfer its mental property to a newly formed Authentic subsidiary, ABG Vince, in return for $76.5 million in money and a 25 percent membership interest within the subsidiary. Vince will proceed as a publicly traded company and plans to make use of proceeds from the deal to extend its working capital and repay the $27.7 million outstanding under its term loan credit facility. Together with the partnership, the 2 signed a 10-year license that may allow Vince to proceed running its current operations with the choice for eight 10-year renewals. Jack Schwefel, chief executive...

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20 Apr

Ulla Johnson Signs Licensing Deal for Footwear

by Beautifaire101

Beauty, Featured

Ulla Johnson Signs Licensing Deal for Footwear

Ulla Johnson, the Recent York-based womenswear brand, has signed a world license agreement for with HIM Co SpA, a world leader within the manufacturing and distribution of premium fashion and leather goods. HIM Co will produce and distribute Ulla Johnson footwear, starting with pre-spring 2024 for an initial term of three years. Johnson first introduced footwear in 2013. Ulla Johnson, founder and chief creative officer, said, “My brand just isn't just concerning the clothes themselves but concerning the story, the method, the travel, the life-style, the emotional weight of objects crafted by hand and with love. The creation of future heirlooms, of pieces whose beauty and meaning transcends time and place has at all times been a core value, so I'm...

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