LONDON — Authentic Brands Group said Thursday it has inked long-term strategic deals with two recent operating partners, PDS Group and AARC, to run the Ted Baker brand within the U.K. and Europe.
PDS, a design-led fashion sourcing and manufacturing platform, will grow to be a “core licensee and operating partner” for Ted Baker through a worldwide subsidiary, Authentic said.
It is going to serve because the “global hub” for the newly established Ted Baker Design Group and tackle design and merchandising functions for the brand. It is going to be positioned at Ted Baker’s current London headquarters at 101 Cleveland Street in London, and oversee all design, development and product innovation.
Ted Baker’s global distribution partners will purchase the brand’s core categories...
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