Debut Tag

Lil Nas X has been tapped as YSL Beauty’s newest U.S. brand ambassador.  On Friday, it was announced that the award-winning rapper-songwriter will represent the brand’s makeup and fragrance. The campaign will feature a never-heard-before and unreleased track with Lil Nas X posing within the desert wearing products by YSL Beauty.  “Lil Nas X embodies YSL Beauté’s vision for the long run of the sweetness industry: boundary-breaking, unique, unapologetic, daring,” said Laetitia Raoust, U.S. general manager of YSL Beauty. “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the following generation of beauty.” Lil Nas X for YSL Beauty. Zamar Velez/Courtesy of YSL Beauty As a part of his role...