In 2012, Sarah Dubbeldam launched Darling magazine with the mission to depict real, un-retouched women while sharing uplifting ideas on self-esteem and feminine empowerment. In the course of the pandemic, the previous model-turned-editor in chief and chief creative officer of the magazine and media company wondered what the following step in scaling Darling’s business while incorporating its audience must be — landing on evolving it into a way of life label by offering ready-to-wear and residential goods.
“The thought of clothing was really exciting – fascinated with once you get wearing the morning, that’s your very first interaction along with your self-esteem, right? How can we create a clothing brand that carries the message of Darling, in order that when women...
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