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Dedivanovic Tag

25 Mar

Mario Dedivanovic Unveils Makeup by Mario Brand

Mario Dedivanovic’s makeup line is here. Two years ago, the famed makeup artist told WWD he would sooner or later launch a line of his own. Much has modified since 2018, but Dedivanovic’s persistence has been a continuing. On Oct. 1, Makeup by Mario, Dedivanovic’s first beauty brand, bows direct-to-consumer and at Sephora with a 21-sku collection of eye makeup products. The range was created for cosmetics enthusiasts of all levels, from casual Sephora shoppers to skilled makeup artists, and the initial lineup is a nod to Dedivanovic’s signature technique. Those that know his work know he all the time begins makeup with the eyes. What’s not immediately apparent is the inspiration for the road. Chatting with WWD via Zoom, Dedivanovic said he...
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8 Dec

Mario Dedivanovic on Constructing a Brand – WWD

Mario Dedivanovic is meticulously cleansing  the dust off a black office swivel chair with the one tool he has readily available — Makeup By Mario gentle makeup remover wipes, proving that they're truly multipurpose. He's in what is going to hopefully by December be his first everlasting office, having had his team housed in a succession of WeWork offices (and at home through the pandemic) in Latest York City since launching his makeup brand, Makeup By Mario, which this weekend celebrates its two-year anniversary.  But for now, the midtown Manhattan locale is a constructing site, full of paint cans, ladders, plaster, exposed wires and various tools. There’s even a construction employee ending painting considered one of the partitions white within the background. Ever...
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2 Jan

Mario Dedivanovic on Constructing a Brand – WWD

Mario Dedivanovic is meticulously cleansing  the dust off a black office swivel chair with the one tool he has available — Makeup By Mario gentle makeup remover wipes, proving that they're truly multipurpose. He's in what's going to hopefully by December be his first everlasting office, having had his team housed in a succession of WeWork offices (and at home throughout the pandemic) in Latest York City since launching his makeup brand, Makeup By Mario, which this weekend celebrates its two-year anniversary.  But for now, the midtown Manhattan locale is a constructing site, stuffed with paint cans, ladders, plaster, exposed wires and various tools. There’s even a construction employee ending painting one in all the partitions white within the background. Ever the visionary,...
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