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defence Tag

12 Oct

In defence of the style runway gimmick

In defence of the style runway gimmick
Fashion is an industry based on conjecture. A lot of the clothing paraded at shows won't ever leave the runway – one version is made, to be worn once, by one model. In actual fact, hundreds of clothes are never commercially produced, because on the catwalk, creativity is solely a ruse for all of the boring stuff that really sells. So to observe these pieces trundle out season after season, let alone write about them, is an act founded in fantasy. The scam is the central proposition: persuade people to purchase stuff they don’t really want on the vague promise that it's going to by some means bring them closer in step with themselves. So it’s easy to offer oxygen...
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