Cultural transformation is something that scores of brands try to achieve and yet there is no such thing as a direct path to get there, or technique to succinctly define it.
Like the various those who so many corporations have as customers, but may not recognize as such, finding the precise quotients requires mixing authenticity, diversity and inclusion. Mining and defining the subject in “The Culture Factor” discussion were Sissi Johnson, MBA professor and SelfSells founder; Roberto Ramos, chief executive officer and chief creative officer at Ideatelier, and Matthew Yokobosky, senior curator of fashion and material culture on the Brooklyn Museum. Tara Donaldson, WWD’s executive editor and head of diversity and inclusion at Fairchild Media Group, moderated the discussion on the...
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