The Johnny Depp and Amber Heard defamation trial has had an unexpected side effect.
Per data from Hey Discount, demand for Dior’s Sauvage fragrance, for which Depp is the face, has been booming within the weeks for the reason that trial began. In only one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began.
With the general public maintaining with the trial largely via social media, TikTok views for the fragrance also increased by 63 percent within the weeks after the trial began, reaching 209 million total views and thus becoming the most-viewed cologne on the app.
The uptick in interest signifies that Sauvage is now...
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