Demand for Dior Sauvage Soars Amidst Johnny Depp v.

26 Feb

The Johnny Depp and Amber Heard defamation trial has had an unexpected side effect. Per data from Hey Discount, demand for Dior’s Sauvage fragrance, for which Depp is the face, has been booming within the weeks for the reason that trial began. In only one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began. With the general public maintaining with the trial largely via social media, TikTok views for the fragrance also increased by 63 percent within the weeks after the trial began, reaching 209 million total views and thus becoming the most-viewed cologne on the app. The uptick in interest signifies that Sauvage is now...

0 Comments

24 Aug

Explaining Milani Cosmetics ‘Demonstration’ in ‘Depp v. Heard’ Doc

by Beautifaire101

Beauty, Featured

Emma Cooper’s “Depp v. Heard” premiered on Netflix on Aug. 16, quickly rising to the highest of the streaming service’s most watched titles. The three-part docuseries dives into Johnny Depp and Amber Heard‘s defamation trial, which followed Heard’s 2018 op-ed published in The Washington Post that detailed the actress’ allegations of past sexual violence. Within the second episode of the series, “Depp v. Heard” shows how the trial set the web ablaze, creating an intensive discussion that was livestreamed, “memed” and highly promoted on social media. In April 2022, beauty brand Milani Cosmetics joined the talk with a video published on its TikTok account that's now a part of the documentary. “Depp v. Heard” Courtesy of Netflix Milani’s reference to the defamation trial began...

0 Comments

11 Jul