MILAN — A world mixture of greater than 2,000 home and design brands contributed to $24.6 million in media impact value during design week and the 61st edition of Salone del Mobile trade show here in April, Launchmetrics, the info research and insights company said in a study shared with WWD Thursday.
Named “The Power of Salone del Mobile,” the report showed design maverick Philippe Starck, who joined forces with Dior and Alessi during design week, topped the rankings, while Bottega Veneta and Cassina followed with powerful brand heritage initiatives.
“The competition at Salone del Mobile 2023 was fierce, with many luxury fashion brands showcasing their home lines and vying for the highlight. Nevertheless, thanks partially to the highly Instagrammable...
Continue reading
0 Comments