MILAN — When Ralph Lauren opened its latest store on Milan’s pedestrian-only, cobblestoned Via della Spiga in 2021, complete with The Bar at Ralph Lauren for casual and fantastic dining experiences that rapidly became a hot ticket on the town, it was clear the American luxury brand was searching for to bring a touch of the American lifestyle to town, not only fashion collections.
Now, to coincide with Salone del Mobile and Milan Design Week, that lifestyle ambition has come into further focus because the brand has covered the flagship’s five-story facade in a variety of designs drawn from the Ralph Lauren Home collection’s textiles offering.
Rendered in a rather faded, watercolor-like patchwork dominated by soft reds, pinks, dusty blues and cream,...
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