In 2012, Melissa Butler began her lipstick brand, The Lip Bar, as a response to the industry’s tendency to treat darker skin tones as an afterthought. Unimpressed with what was available on the market, she began creating products from scratch at home. Since then, she’s launched every little thing from liquid matte lipsticks to tinted moisturizers.
“I used to think we could only make lip products due to the name,” Butler tells ESSENCE. “I used to be limiting myself. Meanwhile, I had customers practically begging me to expand.” Now, the products will be present in over 1,000 stores across the US. And speaking of growth, The Lip Bar, as of today, is opening their newly expanded flagship location in Butler’s hometown,...
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