In its first “State of Fashion in Saudi Arabia” report, the Saudi Fashion Commission has laid out a vision to develop a full fashion ecosystem in the following 10 years, with a shift toward more local product development and manufacturing as a key pillar for the sector’s growth. Can “Made in Saudi Arabia” sell? The commission is betting big that it'll.
Saudi Arabia imports greater than $7 billion of fashion products annually, in accordance with data provided by the style commission. Manufacturing “even only a small fraction of this amount” would open significant opportunities for the local value chain, explained Burak Çakmak, chief executive officer of the commission.
Çakmak, who previously was the dean of fashion at Parsons School of Design...
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