Diesel Tag

From the Gen Z testing process to making a perfume that smells like a cushty pair of jeans, the designer talks us through D by Diesel Glenn Martens is a fashion lover’s designer. For those within the know, the name elicits an avid excitement not felt since Demna appeared on the scene, and the Belgian designer has cultivated a feverish fanbase over the previous few years. With a trademark mixture of irreverence, gratuitous weirdness, humour and sexiness, Martens disregards tradition and subverts norms at every turn. It has paid off. The whole lot he touches seems to show to gold, from his widely lauded revitalisation of Diesel, where he's creative director, to knock-out collections...