Digital Tag

Fashion Month continues with Shein’s second annual hybrid fashion show.  This time, the Chinese fast-fashion company is hosting its show — dubbed “Rock the Runway: Shein for All” — with special musical guests Avril Lavigne, Shenseea, Brooke Eden and a sneak peek at designer Christian Siriano’s latest collaboration with the e-tailer.  “The Shein Rock The Runway fashion show is such a novel event, merging music and fashion,” Lavigne said. “I had an important time shooting and wearing their clothes. We filmed ‘Bite Me’ in a music video style throughout the fashion show.”  Viewers can tune into the show, which was filmed in front of a live studio audience, by the use of the Shein app, or Shein’s YouTube, Instagram, Facebook and Twitter channels...