Tencent Marketing Insights (TMI) has released “A Latest Chapter to Digital Future – 2023 Report on Digital Trends of China’s Luxury Market” to explore the more resilient Chinese market consumer behavior changes and latest opportunities under the momentum of worldwide luxury market recovery. Prior to now few years, consumers’ online digital experience has been deepening and irreversible. When the buyer trend returns, how one can use digital capabilities to assist brands talk over with consumers and select probably the most suitable marketing soil for his or her sustainable development to reinforce brand visibility and business growth in a roll? In 2023, the Ministry of Commerce has positioned it because the “12 months of Consumption Boost,” driven by multiple aspects similar...
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