Digitally Tag

FullBeauty Brands, whose brands include Catherines, OneStopPlus, SwimsuitsForAll, Eloquii and Jessica London, has added one other size-inclusive brand to the combination: It has acquired Cuup, a U.S.-based digitally native intimates brand. FullBeauty declined to reveal the acquisition price. Cuup, which was founded in 2017, manufactures intimates that accentuate consumers’ natural form and has a special give attention to the underserved large bra-cup market. Kearnon O’Molony, cofounder and chief executive officer of Cuup, will likely be leaving the corporate, but the remainder of the leadership team is staying on. Before starting Cuup, O’Molony was managing director in Blackstone’s private equity group. He can also be the founder and partner of Protea, which invests in a focused portfolio of small- to...