MILAN — After taking on the Caruso restaurant nestled in Milan’s Golden Triangle for a short lived café last yr, Italian fragrance house Acqua di Parma is to copy the experiential format by establishing a short lived dining kiosk in the town’s central Via Palestro, next to Casa Cipriani.
The LVMH Moët Hennessy Louis Vuitton-controlled company will run Acqua di Parma Il Chioschetto from May 11 to 21 to mark the launch of its latest limited-edition fragrance Arancia La Spugnatura, which is a component of its Blu Mediterraneo collection of scents.
Drawing inspiration from the Sicilian origins of its star ingredient, the Arancia Vaniglia orange, harvested in the town of Ribera, the kiosk shall be themed after the Italian island, offering local...
Continue reading
0 Comments