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Dior Tag

22 Sep

EXCLUSIVE: Parfums Christian Dior Hosting Dance Performance in Versailles

EXCLUSIVE: Parfums Christian Dior Hosting Dance Performance in Versailles
DIOR’S GREEN THUMB: For the most recent installment of its Dior Cultural Gardens project, the brand is hosting a dance performance on the Château de Versailles on Wednesday. “Sunlight Under Water,” which was choreographed by Carolyn Carlson, might be performed by Hugo Marchand near Jean-Michel Othoniel’s fountain sculptures, called “Les Belles Danses,” within the chateau’s Water Theater Grove. Dior Cultural Gardens — which have formerly collaborated with Othoniel — up to now were held on the gardens of the Petit Palais museum in Paris in fall 2021 and Seoul’s Imperial Palace this August. Parfums Christian Dior also might be unveiling the J’Adore Parfum d’eau fragrance on the event. “This latest collaboration with the Dior Cultural Gardens embraces the water emergency issue that might...
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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

APAC Region Drives Growth for Estée Lauder, Dior Beauty,
Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers?  It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently.  Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform.  Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...
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13 Sep

Alexandra Daddario Takes a Sartorial Spin in Beaded Dior

Alexandra Daddario Takes a Sartorial Spin in Beaded Dior
Alexandra Daddario attended the Emmy Awards on Monday in Los Angeles and selected a glance from Dior. The actress posed on the red carpet in an asymmetric pearl-embellished gown embroidered with rhinestone tassels from the brand’s spring 2022 couture collection, the theme of which was embroidery. The semi-sheer dress was accessorized with a pair of diamond earrings in the form of leaves and white sandals. Alexandra Daddario on the 74th Primetime Emmy Awards held at Microsoft Theater on Sept. 12, 2022, in Los Angeles. Gilbert Flores for Variety Showing off its delicate construction, Daddario playfully took a spin and the pleated skirt flared. Emma Jade Morrison styled Daddario for the event. Morrison’s other clients include Emily Ratajkowski, Charlbi Dean and Eileen Gu. Daddario was nominated...
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