Inside Dior’s Heritage-driven Beauty Growth Strategy

22 Mar

For Sarah Curtis Henry, chief business officer of Parfums Christian Dior, making a profession path to guide up to now has been about each depth in breadth. “I began in marketing, and I’ve had a balance of various brands at different stages,” Curtis Henry said. “I’ve worked across almost every category in beauty, I’ve had domestic and global roles, and I’ve gone from the brand side, to operations and, now, business roles. It’s made me more practical, it’s allowed me to bridge functions, markets and cultures and to think in a way more holistic and strategic way.” At Dior, that strategic mind-set includes combining the brand’s wealthy history with the high-tech, high-touch experience today’s luxury consumers expect. “I even have been laser-focused...

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21 Nov

Dior’s Carousel of Dreams at Saks Becomes a Show-stopping

by Beautifaire101

Beauty, Featured

The Dior-Saks extravaganza has arrived on Fifth Avenue. Saks and the French brand have created Dior’s Carousel of Dreams at Saks, marking the primary time the retailer has collaborated exclusively with a luxury fashion house for its annual holiday initiative. The extensive takeover, the most important in Saks’ history, took 100 artisans, 10 months in planning and involved designing and manufacturing objects in Italy for the Saks constructing and flying them to Latest York to put in. The 360-degree campaign launched Monday with an exclusive World of Dior digital pop-up on Saks.com and the disclosing of the vacation windows and the 10-story-tall theatrical light show on the Saks Fifth Avenue flagship in Latest York. The windows and digital pop-up will not sleep...

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27 Oct

Dior’s Recent Icons, Charlotte Tilbury’s Award, Khaite’s Recent Baby

by Beautifaire101

Beauty, Featured

ICONS ONLY: Known for his elaborately embellished designs inspired by the Dior high fashion archive, Kim Jones wants men to know he's down with quiet luxury, too. Hot on the heels of his denim capsule collection, the label’s artistic director of menswear is introducing a group of timeless wardrobe essentials often called Dior Icons. Think tailored coats, cashmere sweaters and minimalist wide-leg pants, mixed with more casual pieces like a leather bomber jacket and jeans. The road is launching on Dec. 1 in Dior boutiques, in tandem with an promoting campaign starring brand ambassador Robert Pattinson. “I talked about clothing and fabrication with Robert so much because he has an enormous interest in fashion. I believed it will be perfect for him to...

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27 Sep

Celebs Flock to Dior’s Front Row, and More Events

by Beautifaire101

Beauty, Featured

FAN FRENZY: It’s somewhat fitting that the Rugby World Cup fan zone is about up at Place de la Concorde, just outside of the tent where Dior held its show, as getting through the crowds to the venue was a full contact sport and inside was a celeb scrum. Outside, fans were there for Blackpink’s Jisoo, mostly, plus dozens chanting “We would like Apo, we would like Mile,” for Thai acting duo Nattawin Wattanagitiphat and Phakphum Romsaithong. Probably plenty were there just to soak up the atmosphere and make TikToks. Contained in the Tuileries tent, invited guests were equally as frenzied trying film the front row that was stacked stuffed with Hollywood MVPs including Charlize Theron, Jennifer Lawrence, Anya Taylor-Joy, Jenna Ortega...

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