MILAN — German accessories brand MCM is able to unveil a latest chapter of its history.
Ahead of its debut as a part of the Milan Fashion Week calendar, MCM Global AG’s president Sabine Brunner discussed the brand new strategic direction the brand has undertaken and been increase recently.
The primary focus is repositioning MCM as a digitally driven luxury brand through a latest image and products that revitalize its heritage codes — tracing back to 1976 — in addition to expand right into a full-fledged offering of accessories, ready-to-wear and lifestyle. The goal is to further serve and have interaction each the brand’s existing customer base and what Brunner described because the “Digital Nomads,” the Gen-Z and Millennial consumers MCM has been...
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