Director – Beautifaire

12 Dec

Camila Mendes Joins Loops Beauty as Creative Director, Partner

Tapping of-the-moment celebrities to buttress its creative direction has proved fruitful for Loops Beauty once before, and with its latest partnership, the skincare brand is hoping to strike gold a second time. Loops, which was founded in 2020 by brand incubator Syllable in collaboration with content production house Shots Studio, has appointed “Riverdale” actress Camila Mendes as its partner and artistic director ahead of its launch at 450 Ulta Beauty doors Aug. 1. “Nobody’s more tapped into culture than Camila,” said Colin Peek, chief creative officer of Syllable, who cofounded Loops alongside Aditya Julka. “She has such a keen eye and an incredible, astute taste for what is occurring within the skincare world.” In her recent role, Mendes will support and advise the...

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19 Sep

‘Dazed’ U.S. Editorial Director Lynette Nylander Makes the Case

by Beauty Tips

Beauty, Featured

‘Dazed’ U.S. Editorial Director Lynette Nylander Makes the Case

Lynette Nylander grew up with a mother who ironed her underwear. “She took immense pride in the way in which she put herself together,” says the London-born, Recent York–based fashion critic. “She thought it was necessary that I understood that as well.” For Nylander, who served because the creative and editorial director-at-large of CR Fashion Book and is currently the U.S. editorial director at Dazed, good style lies in its contradictions—slightly high, slightly low. Something delicate but “slightly fucked-up.” The art is within the clash.And planning an outfit begins with a single piece. “I ask myself, Recent thing? Old thing? Tailored thing?” Armed with the reply, Nylander ventures into her closet, a former “apartment-engulfing fungus,” which she has since wrestled right into a state...

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12 Sep

Ezra Petronio, Art Director and Editor

by Beautifaire101

Beauty, Featured

“I like classic with disruption — that’s my style,” art director Ezra Petronio said, looking back on greater than 25 years of editing Self Service magazine, running his creative agency Petronio Associates and taking Polaroids of 1000's of famous people. “I like elegance and I like boldness.” On Thursday, Phaidon will publish “Ezra Petronio: Visual Considering & Image Making,” a large-format, $200 monograph showcasing graphic and product design for such brands as Chanel and Prada, typography, editorial covers and layouts, photos, art direction — and deep thoughts on the entire above. A well-known face in fashion’s front rows, and a behind-the-scenes power player helping brands craft compelling, coherent imagery, Petronio sat down with WWD at one among his favorite corner cafés in...

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2 Jul

EXCLUSIVE: Becky G Named Creative Director of Swimwear Brand Gonza

by Beauty Tips

Fashion, Featured

Becky G has been named creative director of swimwear brand Gonza. The 26-year-old singer and actress, born Rebbeca Marie Gomez, has released fashion collaborations up to now, but this marks her first title as creative director. She succeeds Fancy Gomez. “I’m thrilled to be joining Gonza as its creative director and embark on this recent journey,” Becky G told WWD in a press release. “I had no doubts in taking this chance knowing that the brand actively seeks to uplift Latin creatives across its entire business model. I hope each bit I create becomes an armor of strength that captures the essence of summer and fuses it with confidence and self-expression.” Launched in June 2021 by chief executive officer Ryan Horne, Gonza designs utilize...

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