P&G is officially diving back into the high-end beauty pool.
The patron products giant announced it has created a latest division, Specialty Beauty, that can include brands that operate in specialty and/or prestige retail channels across brick-and-mortar and direct-to-consumer.
That features the three brands P&G snapped up in late 2021 for greater than $1 billion — the skincare lines, Farmacy and Tula Skincare, and hair care business, Ouai, in addition to First Aid Beauty, which it bought in 2018. Most of the brands that P&G has incubated in-house, including See Me Beauty, skincare targeting women over 50, and Keep It Anchored, a clinically proven hair care range supporting hair retention, may also be housed in the brand new division, and SK-II’s North...
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