DIYSubculture Tag

LONDON — It’s Aries season.  The London-based luxury streetwear brand Aries has collaborated with Tommy Hilfiger on a Tommy Jeans collection reimagining all the American brand’s archival pieces in 35 pieces. “Everyone today has loads of collaboration[s]. For me, it’s at all times necessary that a collaboration feels authentic and that I’m actually bringing something to the opposite brand and it’s not nearly logos. You possibly can’t piggyback on another person’s product,” Sofia Prantera, founder and artistic director of Aries, told WWD. The project began two years ago, when Lee Holman, chief design officer at Tommy Hilfiger was discussing who to work with with Prantera, who was not initially within the running, but has built a brand that’s prolific within the zeitgeisty collaboration...