LONDON — What comes after the fatigue of celebrities launching beauty brands?
The reply is investing in real businesses with a structure and science behind it to back up the products.
Loretta De Feo, founding father of London-based hair brand Dizziak has revealed that Dua Lipa is now an investor within the business she established in 2018.
“Dua discovered the brand after using it,” said De Feo, adding that she all the time had the popstar in mind from the moment she launched. “She’s fresh and he or she’s got strong opinions that she’s not afraid to voice. She says London to me and Dizziak is rooted in London with universal appeal.”
Financial terms weren't disclosed, but De Feo will retain full control of...
Continue reading
0 Comments
