SIMPLY SUPER: MCM is leaning into its heritage with its latest campaign, which spotlights its caramel-colored, monogram leather goods — and ’90s supermodel Cindy Crawford.
Crawford, who first posed for an MCM campaign in 1996 lensed by Herb Ritts, plunked herself on a pile of backpacks, totes, satchels and weekenders for a studio shoot with Juergen Teller. She cradles the German brand’s latest crossbody style, dubbed the Mode Travia.
“It was nostalgic for me to travel back in time with MCM from our first photoshoot,” Crawford mused, noting that its classic bags remain “timeless.”
The campaign, which breaks Monday on MCM’s website and social channels, is an element of efforts to reposition MCM as a digitally driven luxury brand by expanding right into...
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