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DNA Tag

3 Jan

The perfume designer translating your personality DNA into fragrance

The perfume designer translating your personality DNA into fragrance
Born in London, but moved to India when she was just two years old, Azzi Glasser grew up surrounded by the wealthy smells of nature - the beach, the ocean air, the echoes of a monsoon. When she returned to England, it was the smell of rain on earth that greeted her. Other smells she recalls from her childhood are those associated together with her mother - a lipstick, her old powder compact cases after she had finished with them, and her perfume. “I'd watch my mother preparing for evening events,” Azzi says. “She would placed on her false eyelashes, throw on her fur coat and spray her perfume on before going out with my father, which was very often....
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17 Apr

Rado’s DNA Proves Timeless in Enhancement of its Centrix Design

Rado’s DNA Proves Timeless in Enhancement of its Centrix Design
Rado’s Centrix design is getting a refresh – enhancing the brand’s signature DNA with latest elements, modern production techniques and harmonious aesthetics. Importantly, the Rado brand’s story begins in 1917 with the founders’ motto stating, “if we are able to imagine it, we are able to make it. And if we are able to make it, we'll do it!” The slogan holds true in Rado’s practice today and has inspired many exciting, unique designs and material developments, including its pioneering of the usage of ceramic within the watchmaking category, which have earned the brand a fame as “Masters of Materials.” It is that this pioneering spirit for design and material innovation, Adrian Bosshard, Chief Executive Officer at Rado, told Fairchild Studio, that...
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