DNA Tag

Rado’s Centrix design is getting a refresh – enhancing the brand’s signature DNA with latest elements, modern production techniques and harmonious aesthetics. Importantly, the Rado brand’s story begins in 1917 with the founders’ motto stating, “if we are able to imagine it, we are able to make it. And if we are able to make it, we'll do it!” The slogan holds true in Rado’s practice today and has inspired many exciting, unique designs and material developments, including its pioneering of the usage of ceramic within the watchmaking category, which have earned the brand a fame as “Masters of Materials.” It is that this pioneering spirit for design and material innovation, Adrian Bosshard, Chief Executive Officer at Rado, told Fairchild Studio, that...