Selena Gomez has founded a beauty brand called Rare Beauty.
The star posted the news in an Instagram Live to tell the tale Tuesday, noting that she's going to launch the road with Sephora this summer, and that she was sharing the news while wearing the makeup, including a daring, red lip.
The makeup line might be sold exclusively at Sephora within the U.S., Canada and Mexico, including the Sephora inside J.C. Penney locations, in addition to by itself site.
“We'll go globally next 12 months,” Gomez said, hinting that parts of the launch process can be collaborative. “I need your help to construct the brand, because I need it to be real — real stories, real people.”
“We're honored to partner exclusively with...
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