DOLL CHECK IN: Barbie’s day is here and it’s cashing in big money.
Greta Gerwig’s highly anticipated film “Barbie,” starring Margot Robbie and Ryan Gosling, is anticipated to make around $140 million on its opening weekend and the doll industry is estimated to generate $14 billion by 2027 consequently of the film, in accordance with a report by Euromonitor.
“Mattel’s growth can also be driven by ‘kidults’ who're buying childhood toys like Barbie. The corporate has moved into video games and digital content. The transition into an entertainment company has helped Mattel generate additional revenues from digital content and drive sales for its physical toys,” said Wee Teck, head of toys and games at Euromonitor International.
“After a dismal 2022, when sales of...
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