Primer: the unsung hero of your beauty routine. Some swear by it, while others have never given it a second thought. But as we age, the advantages of an excellent primer turn into increasingly apparent — think plumper, more radiant skin (along with improving the longevity of your makeup, after all). Not sold on the concept yet? Allow celebrity makeup artist Nydia Figueroa to elucidate: “You should consider primer as double-sided tape for the face. It locks in skincare, helps your makeup stay put, and prevents it from settling into effective lines or wrinkles.” Should you're on the lookout for a primer that caters to mature skin, makeup artist Emily Gray recommends specializing in ingredients that provide hydration and soothing advantages,...
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