Douyin Tag

For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity. Dubbed “Douyin makeup,” the Chinese makeup style shares similarities with the “that girl” and “cold girl makeup” aesthetics which have recently cycled out and in of prominence, emphasizing a glowing complexion and rosy lips and cheeks. “It shows this iteration of 1 trend form of mixing into the following, but being boosted by recent things — Douyin makeup has more of a subtle, embellished look than we’ve seen prior to now, allowing people to bring sparkly touches to places apart from their highlight, just like the lower lash line,” said Addison Cain,...