With the hashtag #GutTok clocking in greater than 900 million views on TikTok because the beverage girlies incorporate prebiotic sodas into their sleepy girl mocktails and other users chomp on digestive-friendly snacks in between taking their supplements, interest in gut health has never been higher.
The rationale? Post-pandemic, consumers are increasingly more health-conscious, concurrently digestive diseases are on the rise across the U.S., with the National Institutes of Health estimating that between 60 and 70 million Americans are affected.
“You unfortunately cannot ignore gastrointestinal symptoms they usually occur each day, multiple times a day,” said Sam Jactel, founder and chief executive officer of Ayble, a virtual platform that gives customized nutrition guidance for those with gut health issues. “From the patient’s perspective, that...
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