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24 Sep

How L’Oréal’s Nathalie Gerschtein Drives Beauty’s Biggest Brands –

by Beautifaire101
Beauty, Featured
Nathalie Gerschtein’s 21-year profession has spanned geographies, categories and types. She spent nine years in Europe to work in product management for L’Oréal Paris, before heading to India to helm brands like L’Oréal Paris and Garnier. Then it was on to Thailand, Laos and Cambodia, where she eventually became the chief executive officer of that division of L’Oréal. Now five years into her role as president of L’Oréal USA’s consumer products division, the cultural chameleon feels right at home. “Once we arrived, my daughter was 3 years old, and now she’s 8 and fully acclimated. She even loves bagels,” said Gerschtein, during a wide-ranging interview at L’Oréal’s Hudson Yards headquarters. Gerschtein laughingly shared she even thinks about her family’s Halloween...
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13 Sep

Georgina Rodriguez Drives $1 Million in Media Exposure for

by Beautifaire101
Beauty, Featured
Getty Considered one of Georgina Rodriguez’s Instagram posts generated $1.3 million in media exposure for Vetements and the Venice Film Festival, Launchmetrics revealed on Wednesday. Last week, the model and influencer shared her search for the premiere of “Enea,” which channeled Julia Roberts’ character in “Pretty Woman.” Rodriguez wore a draped off-the-shoulder gown with a floor-length train by Vetements, which she paired with white opera gloves and black platform boots. She also added ruby and white gold statement chokers from Pasquale Bruni. Rodriguez’s Instagram post racked up greater than 2 million likes. Georgina Rodriguez attends a red carpet for the movie “Enea” on the Venice Film Festival on Sept. 5 in Venice. Corbis via Getty Images Earlier this 12 months, Rodriguez generated $1.2 million for...
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2 Apr

‘Succession’ Drives Search Interest Spike for Burberry Handbags –

by Beauty Tips
Fashion, Featured
“Succession” had its season 4 premiere on Sunday, and while fans of the series were thrilled to have the show back, one scene stood out on the web — especially with the style crowd. After the season premiere, the show immediately landed in the highest trends on TikTok. While the drama of “Succession” and the complicated family dynamic of the Roy family is what typically drives viewers to the show and trending topics on social media, this time a Burberry tote bag was the recent topic of dialogue. In a scene with certainly one of the fundamental characters, Tom Wambsgans, he begins critiquing a Burberry check-print tote bag, namely the Title crossbody bag with a $2,890 price tag. The tote was carried...
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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

by Beautifaire101
Beauty, Featured
Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers?  It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently.  Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform.  Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...
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