The shopping journey is not any longer a transparent and linear path. Brands and retailers can interact with consumers in various ways and at different touch points that twist and intersect — online, on social and IRL. However the endgame is evident: brands have to lure shoppers to their sites in the event that they need to see a conversion.
Meanwhile, shoppers are attempting to find fashion inspiration. And in addition they want a personalised experience that's smooth, fun and pleasant. But are you able to encourage customers while also driving conversions? Rohan Deuskar, founder and chief executive officer of Stylitics, the shoppable content platform provider, says yes. Here, Deuskar discusses e-commerce trends, consumer behavior, and the way the industry is...
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