Gen Alpha Is Driving 49 Percent of Mass Skin

29 Mar

This text was updated on March 22 at 10:55 a.m. EST. Gen Alpha is fueling sizable growth in skincare. Despite only 26 percent of households counting a member of the cohort, tweens are driving 49 percent of mass skincare’s growth, in line with data from NIQ. “We’ve traced [momentum] back to this general phenomenon of youngsters moving into the skincare category more quickly,” said Anna Mayo, vice chairman of NIQ’s beauty vertical, adding that cleansers, serums and masks are among the many products young consumers are mainly reaching for. While average prices are up 8 percent in facial skincare in mass, inflation isn’t the one factor keeping sales afloat. “Beauty consumers are reallocating more of their dollars towards beauty at the...

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18 Nov

How Adult Pimples Is Driving a Mass Skin Care

by Beautifaire101

Beauty, Featured

Emma Simon’s vanity is loaded with prestige beauty brands like Makeup by Mario, Nars and Charlotte Tilbury. But when, at age 29, she experienced her first pimples breakout, her dermatologist’s recommendations sent her to the pharmacy for brands like CeraVe, LaRoche-Posay, Neutrogena and Cetaphil. Simon shouldn't be the exception — older women are spurring sales increases of pimples in mass market stores. There's also a surge of sales in colloidal patches that provide a fast fix for Zoom calls or social engagements. Greater than 50 million Americans suffer from pimples, in response to the American Academy of Dermatology. Although the condition is normally related to teens, more mature consumers are trying to find remedies. Spate data reports searches for “perimenopause and pimples” grew...

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7 Oct

How Women’s Health Brands Are Driving the Way forward

by Beautifaire101

Beauty, Featured

On the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on the long run of ladies’s health. Panelists included Kelly Fanning, general manager, United States pain, cardio and dermatology at Bayer Consumer Health; Michelle Jacobs, chief operating officer and cofounder of menopause solutions brand Womaness, and Dr. Fahimeh Sasan, chief innovation officer and founding physician at fertility clinic and platform Kindbody. Throughout the conversation, panelists emphasized destigmatizing the conversation around women’s health by providing accessible education, using daring messaging and creating communities. For these brands, this looks like products featuring direct-use cases, period campaigns that feature blood, influencer campaigns, online discussion boards, democratizing access to fertility care and more. “If we’re...

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9 Sep

Recognizing Visionaries Driving Positive Change In ESG

by Beautifaire101

Beauty, Featured

They're daring visionaries who walk the talk in terms of developing, implementing and setting ESG goals. And in terms of putting into practice ESG policies (either for their very own corporations or helping others), they're steadfast, pragmatic and committed to creating the world a greater place. Meet the honorees of this 12 months’s Most Influential ESG Leaders. The list includes leaders from American Eagle Outfitters, e.l.f. Beauty, Gap Inc., Macy’s, and Tapestry, amongst many others. This 12 months’s honors are presented by Berns Communications Group (BCG)’s Retail Influencer Network and The Z Suite, in collaboration with Women’s Wear Day by day (WWD). This prestigious accolade honors senior-level executives and Gen Z leaders who've exhibited exceptional commitment to advancing environmental, social, and governance...

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