Dryer Tag
Wet Brush is expanding its product assortment to incorporate hot tools, starting with the introduction of its Aspire skilled hair dryer.
The Aspire, priced at $129, will launch in 20,000 salon doors this month. It comes with two concentrator nozzles designed for a more efficient styling process. The Max Coverage concentrator is roughly double the width of a typical concentrator, and is alleged to cut back drying time by as much as 35 percent. The Super Smooth concentrator is a ridged design said to impart a smoother, straighter blowout.
Jeffrey Davidson, chief strategy officer at J&D Brush Company, which owns Wet Brush, said that Wet Brush is seeking to grow its presence professionally with its entry into hot tools. “It’s our strategy...
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“It felt like I used to be taking the sun out of the box,” Tracee Ellis Ross said of her newest product, the Pattern Beauty blow dryer — which encompasses a latest hue for the brand, caramella. “It’s so freakin’ pretty.”
Two years within the making, it’s the corporate’s first heat tool.
The actress, activist and founding father of the hair company, which she introduced in 2019, said the launch reflects a “perfect evolution” of where the brand is today.
A better have a look at the brand new tool.
Courtesy of Pattern Beauty
“It extends the story of what’s possible with our hair without damage, while leaning into texture, while leaning into your natural curl patterns, but finding latest and exciting ways to style...
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